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Amazon.In – The Official Amazon India Website Is Launched

Amazon – the largest bookstore around the world and one of the pioneers of E-commerce have widen its reach by launching its official site for Indian – amazon.in

We are quite familiar with the fact that Amazon do present in India with a different brand name – Junglee.com – since a while.

As of now Amazon.in is provides a huge compendium of books and movies; as mentioned below:
Books available online can be distinguished in the following categories as of now:

  • BestSellers
  • Audio Books
  • Indian Writing
  • Literature & Fiction
  • Children’s Books
  • Computing & Digital Media
  • Business & Economics
  • Biographies & True Accounts

They have also made available entertainment stuff by providing Movies/TV shows in the following categories:

  • Bestsellers
  • New Releases
  • All English
  • All Hindi
  • Blu-ray
  • TV Shows
  • Action & Adventure
  • Romance
  • Comedy

The products we can see in the near future on this site includes Mobiles and Camera (so we can expect other electronic stuff as well).

For the blogs and website owners, Amazon Affiliate program is available for Indian sites as well. As the international affiliates register at
The Indian affiliates have to register at:

This site seems to be replicated from Amazon’s UK edition as after registraion when you land at the confirmation page, you see amazon UK reference (which simply needs to be amazon IN reference); just FYI.
There are some big local players which are well set in Indian E-Commerce market which includes but not limited to FlipKart, Ebay India, IndiaPlaza, CrossWord, LandMarkOnTheNet, InfiBeam, IndiaTimes, Rediff, Junglee and more; so it would be interesting to see how Amazon’s presence will be recognized here.

It is also worth to note the site has the benefit of its global reputaion and probably the availability of International version of the item, via Amazon’s indian edition will work in its favor. But the task is no so easy for them.

There is an offer for the new readers which is valid till June 18, 2013, here are the details:
They run “Top Reads Sweepstakes” where you have to

  • Like Amazon India on FaceBook.
  • Answer a simple question.
  • Verify and Connect with Facebook

5 winner will be chosen from the entries and each will be given 25 top titles by Amazon India.

Are you curious to participate in this sweepstake? Do let us know your personal take on the same via comments below.

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